Leaked Internal Snapchat Metrics Illustrate Why A Redesign New Ads Approach Are Crucial
A new report from The Daily Beast takes a look at secrecy at Snapchat and also shares a rare look at some leaked internal metrics from the social media service’s performance. The new data indicates why Snapchat moved so quickly on a redesign and is working on new approaches to lift its ad rates. After a rough Q3 last year, Snapchat shared that a new “disruptive” design would be coming to the social media platform, while also acknowledging that the app can be difficult to use....