Nissan announced this week that they would be Apple’s exclusive automative advertising partner for iTunes radio. As they did with the original iAd launch in 2010 (below), Nissan has created new ads for Apple’s platform and will be the sole car manufacturer to do so through the end of 2013.
http://www.youtube.com/watch?v=Sdi2IrIf4wI
Nissan says the intend to create “newsworthy moments” and use iTunes Radio as a priority advertising platform when launching new vehicles, starting with the newest Rogue, Versa Note, and all-electric LEAF models. The company also plans to leverage iTunes Radio to support their current advertising campaigns.
Nissan uses TBWA Chiat as their advertising agent, the parent company of Apple’s advertising wing, Media Arts Lab.
